Sales Directors’ Programme

As organisations shift towards solutions selling and consultative offerings, the job of running the sales operation is becoming more complex and responsible. Sales directors are now responsible for relationship management and for delivery of the value proposition. This unique four day programme looks at how to manage a team of business-to-business sales people or a key account or commercial team, particularly in an international context. It covers sales strategy and sales leadership, providing both practical knowledge and personal skills for those operating in these senior customer-facing roles. DELEGATE PROFILE • Experienced sales leaders who have, or will shortly have, high-level commercial responsibilities • Individuals who are already familiar with the operational areas of the sales manager role and want to build their strategic skills • Commercial directors • Sales directors and sales managers • Senior account managers and account directors • Senior sales people and those who manage sales teams CORE CONTENT • Winning sales strategies • Selling in difficult markets • How to implement key account management successfully • Increasing sales profitability • Improving sales forecasting • Sales leadership • Creating a high performance sales force KEY BENEFITS • New ideas and approaches to developing your sales strategy • The ability to get the most out of your sales team and increased efficiency of your selling operation • Enhanced understanding of implementation issues in global account management • Improved understanding of how to increase sales profitability • Knowledge of how to bring about a key change in your organisation to improve its sales performance • Renewed ability and confidence when operating at the highest level of your business. Event Location: Cranfield, Bedfordshire Fee: 2014 price £5,200 + VAT Fees include 4 days' tuition, course materials, accommodation (if required) and lifelong access to The Cranfield School of Management Alumni Network. For more information or to book visit the course page or call Robin Nar on 01234 758123.