Sales Leaders’ Forum

Working with a select group of similar senior sales and commercial people, with an industry expert, and with a leading sales academic, you will be able to share your successes, table your challenges, and work on solutions, options and action plans in a relaxed and confidential environment. Using a problem-based learning approach you will examine your real-life business issues and those of the other delegates. DELEGATE PROFILE • Strategic sales leaders in any kind of organisation, whether large or small, who are facing new challenges and developing markets • Sales Directors • Key Account Managers • Commercial Directors • Sales Managers • Sales Team Leaders • 'C' Level Executives CORE CONTENT Due to the 'live' format of the day, we cannot outline the exact content; however we expect that the sessions will cover the following challenges: • Customer-facing issues such as implementing key account management • Organisational issues such as culture change, becoming customer-focused, developing solution selling • People matters such as talent management and development • Leadership and development KEY BENEFITS • Network with new and old contacts • Listen to a respected industry speaker and discuss contemporary sales issues • Active problem-solving workshops, working through live 'pain points' that you are facing • Gain an understanding and learn from the experiences of your peers • Develop a clear plan of action using dedicated problem-based approach and planning template • Leave with renewed enthusiasm and new contacts to help you in the future. Event Location: Cranfield, Bedfordshire Fee: £1,400 + VAT Fees include 1.5 days' tuition, course materials, accommodation (if required) and lifelong access to The Cranfield School of Management Alumni Network. For more information or to book visit the course page or call Robin Nar on 01234 758123.