Honda UK hosted an open day for teachers, career advisers and students from across the South of England as part of the government's 'See Inside Manufacturing' campaign.
Around 100 guests toured the Honda Institute, near Heathrow. Honda UK's corporate communications manager, Fiona Cole, said: "We're delighted to have been able to support BIS with their superb See Inside Manufacturing initiative and hopefully inspire more young people to consider automotive manufacturing, with its varied facets, as a real career choice."
'See Inside Manufacturing' was first piloted in 2011 as a joint initiative between the Department for Business, Innovation and Skills (DBIS) and the Automotive Council.
Initially, more than 30 companies joined up and opened their doors to young people and teachers to give an insight into what it is like to work at a state-of the-art manufacturing facility.
Following its success, the scheme has been expanded for 2012 to include the food and drink, aerospace and defence industries.
Business minister, Mark Prisk, said: "It is an important step in giving teachers and careers advisers the opportunity to see, first-hand, the essential role that industry plays across the UK to help us achieve the sort of sustainable and balanced economic growth that the country needs."
Prisk added: "The government is investing in more apprentices than ever before. Together with industry we must inspire more young people to see manufacturing and engineering as a viable and exciting career choice. We also need to ensure that UK manufacturing can take on its competitors head-on and make the next decade one of the most dynamic and entrepreneurial periods in history."
For more information about the automotive industry and 'See Inside Manufacturing' click the links below: