Karndean selects Maxima for Microsoft Dynamics CRM cloud project

Dean Furlong, Karndean business consultant, says it's the first phase of a major multi-national cloud CRM deployment, and adds that Microsoft Dynamics CRM is being pre-tailored to support the firm's various channel, lead management and sales force automation requirements. "Selecting a Microsoft Dynamics CRM cloud-based deployment from Maxima made excellent sense, as the company combines construction industry expertise with the technology and management skills needed for effective cloud deployments," explains Furlong. As for the SaaS choice, he adds: "Cloud-based CRM makes excellent sense for Karndean as, once correctly configured, you just have to switch it on. [It] removes all the costs, time and effort associated with lengthy implementations. "Working with Maxima's business solutions team, we'll be using Cloud CRM to automatically import and filter project leads from external databases, integrate the solution with our partner portal for consumer lead management, as well as manage our sales incentive and rewards programme."