Online CAD downloads grow in popularity

CDS has persuasive users. Herb Arum, marketing manager, Stock Drive/Sterling Products says: “Overall this online marketing strategy has been so successful in increasing product sales that we have largely stopped attending tradeshows.” And JW Winco CEO John Winkler says: “Customers that are doing business with us since we added 3D CAD and our storefront are customers that we would not be doing business with today had we not added these important tools. If there ever was such a thing as a silent salesperson, it is 3D CAD.” “By providing freely downloadable 3D CAD models of your products, you save design engineers valuable time and make it easier for customers to select your products rather than your competitors’ products,” explains John Major, CEO of CDS. “In return your parts are ‘locked and loaded’ into their designs, so you enjoy sales in proportion to the sales success of those designs.” “Industrial suppliers making an investment in their websites via online catalogues with CAD model downloads – and possibly also e-commerce and configurators – can expect increased sales and lasting customer loyalty,” he insists. And he adds: “The 3D CAD downloads supply critical engineering information, reduce engineering design costs, accelerate time to market, and ensure design accuracy. Conversely, industrial suppliers without 3D CAD models on their web sites are at risk of losing customers to competitors who do offer 3D CAD models.” For more information, including a whitepaper on CAD downloads, ‘Convergence of Market Trends Creates New Online Opportunity for Manufacturers and Distributors’, visit www.catalogdatasolutions.com