Oracle CRM On demand sees significant global uptake

Why? Because Oracle CRM On Demand provides a scalable, flexible platform, backed by good analytics, that enables companies to change, analyse, and monitor their customer-facing processes, while also simplifying data management. Also, according to Oracle senior vice president of CRM Anthony Lye, it harnesses Web 2.0 capabilities to boost collaboration and productivity through social CRM. “Oracle CRM On Demand has demonstrated an incredible, upward trajectory of growth in 2008 as leading organisations reaped the benefits of flexibility, power and value for critical business applications,” he says. Oracle CRM On Demand provides embedded analytics and a data warehouse, all as an enterprise grade SaaS (software as a service). Coupled with tight integrations into JD Edwards Enterprise and Oracle E-Business Suite ERP systems, adopters of Oracle CRM On Demand can easily extend their existing Oracle technology investments. “Being part of a global leader in cement manufacturing, it is imperative that we facilitate and adopt the use of best practices in our operations,” comments Smriti Kingsley, marketing head at Holcim Lanka. “Our investment in the Oracle CRM On Demand solution, especially the Oracle Mobile Sales Assistant, is expected to greatly improve field sales productivity and customer responsiveness, even in areas without network coverage,” he adds. And Dr Torsten Becker, corporate program director for CRM at Siemens, states: “The Oracle CRM On Demand offering is set to become a mission critical part of our business. In today’s market we need to optimise every opportunity we have and we believe that, in replacing the incumbent SAP solution, we are providing our sales teams with a significant advantage in terms of customer visibility and intelligence, in a cost effective and agile way.”