Oracle increases functionality of CRM On Demand

“These latest products are exemplary and demonstrate how Oracle innovates to deliver an unrivalled, complete CRM experience for maximum business value and benefits,” comments Oracle senior vice president of CRM Anthony Lye. “Only Oracle can combine the resources, experience and vision to offer organisations, across the board, the flexibility and options that positively impact business results at every customer touch point,” he adds. Modesty may not the strongest suit here, but there is some justification at least in the statement regarding the breadth of the new offering. In brief detail it now includes: Oracle Self-Service E-Billing On Demand, Oracle Sales Library, Oracle CRM On Demand Deal Management, Oracle CRM On Demand Enterprise Disaster Recovery and Oracle AIA integration from Oracle CRM On Demand to JD Edwards EnterpriseOne. Looking at Oracle Sales Library, for example, it now provides a single repository of an organisation’s sales materials that helps improve collaboration within and among sales teams, and Oracle suggests it will help companies to increase sales close rates. Says the company: “Sales reps can quickly and easily create targeted and effective presentations, as well as access, preview and download slides – or an entire presentation – to find relevant content. A rich set of social networking tools enables users to share, rate, review and tag slides so that everyone in an organization can leverage the most effective sales materials.” Also, by providing annual disaster simulation, guaranteed recovery point objective and real-time database synchronisation, Enterprise Disaster Recovery users should be able to improve their confidence in risk mitigation, business continuity and compliance.