In what SAP is describing as "an effort to help companies increase operational efficiencies, while enhancing the way they communicate with customers," the company is now offering StreamServe's document automation solution.
Under the title 'the SAP Document Presentment application by StreamServe", the system automates the generation and personalisation of documents and communications from multiple enterprise applications to multiple output types, including print, email and mobile.
Kevin Ichhpurani, senior vice president, business development and strategic alliances at SAP says that, with the new system, users can deliver targeted communications, so providing an opportunity to cross-sell and up-sell new products and services.
"Businesses across many industries are aggressively exploring new opportunities to increase customer loyalty, as well as up-sell and cross-sell to their customer base," says Ichhpurani.
"SAP Document Presentment further extends SAP's capabilities to empower organizations to manage their customer relationships effectively through cost-effective, customized communications. Our agreement with StreamServe is another step in extending our solution offerings through our customer-focused ecosystem," he adds.
Richard O'Brien, marketing and services manager at EDF Energy, vouches for that. "We have had much success using StreamServe's document presentment software with our SAP system, and have found that the solutions work perfectly together in helping us to achieve our customer communication needs and improve the customer experience," he says.