SMP Playgrounds selects K3 CRM to sustain strong growth
1 min read
UK play equipment manufacturer SMP Playgrounds is deploying what it describes as an advanced CRM systems as part of a business re-engineering strategy to cope with currently 20% growth.
Steve Sylvester, managing director of SMP Playgrounds, says the objective of the system, which is based on Microsoft Dynamics CRM from K3, is "to become leaner and more responsive to new opportunities".
Behind that, he says the system will significantly reduce repetitive manual data entry and also integrate with financial, manufacturing and project management systems.
"We have had strong growth over the last year and we felt that now would be a good time to capitalise on our position and re-engineer some of our processes to make our company more efficient," explains Sylvester.
"At our current rate of growth, we would need to have employed several more administration staff to deal with the work load but with the implementation of the new CRM and improvements to our workflows, we expect to reduce the amount of repetitive and time consuming tasks and help add value to other activities," he adds.
Sylvester also highlights additional benefits, including closer integration into the quote generation and sales order processing systems, with improved reporting for better targeting of marketing activities.
"We selected K3 based on the impressive level of knowledge they exhibited throughout the tender process and during our recent business re-engineering exercise, they have helped us define and improve our processes ahead of the implementation of the new software," says Sylvester.
