Audio Technica gets eBECS for proactive ERP and CRM
1 min read
Audio equipment manufacturer Audio-Technica expects to significantly improve the levels of service it delivers to customers when it goes live with a new Microsoft Dynamics ERP and CRM solution from eBECS.
Adrian Rooke, managing director of Audio-Technica explains that the company needed a solution that would be easy to use and provide its field sales force with a clear view of its clients' needs and status.
It also needed the solution quickly and he says that the combination of Microsoft Dynamics AX and CRM looked ideal – not least because of the seamless integration afforded into its existing IT systems.
"The complementary combination of Microsoft Dynamics AX and CRM meets our needs perfectly. We will be able to provide our field-based sales teams with an automated multi-language and multi-currency solution that allows the business to respond immediately," says Rooke.
"We conducted a great deal of due diligence on various suppliers and software… It was eBECS' excellent client references, ability to implement the solution quickly and in-depth knowledge of manufacturing, distribution and the supply chain that left us in no doubt we had found the ideal partner to implement the solution."
